Subway, Eat Fresh

I have a Subway store underneath the building I work in. I visit them no less than twice a week. I am a Subway fan. Most people don't mind Subway, but probably prefer other deli sandwiches or chains such as Quiznos or ToGo's. I like them too, Subway is just convenient. If there were a Quiznos downstairs instead, I'd go just as much.

Its funny how large corporations market themselves. This is how I feel whenever I am in one of these sandwich shops

Subway - Slogan; "Eat Fresh". Imagine eating a sandwich with only a couple grams of fat. Whenever I walk into a Subway, its always refreshing, I feel healthy. I usually order the foot long Tuna on Jalapeno Cheddar toasted bread with everything except Mayo and Olives. I always pause for a few minutes before I order because Ms. Marketing does a good job making me feeling guilty for looking at anything BUT those 6 grams of fat sandwiches on the overhead menu. Their store layout is also ingenious. The veggie layout are designed so that lettuce, onions, tomatoes are the closest to your open-faced empty bread. Think about this, I'm already thinking healthy, I'm feel great standing inside of a Subway, now all of a sudden the sandwich maker presents me with veggie options? WOW, this is awesome. I am going to eat healthy and stay fit. They have a wonderful advertising campaign and marketing strategy.

Quiznos - it's a little more "in your face" advertisement. "We oven toast your sandwich, boom!" "We stack and pile on the meat, boom!" You are getting your money's worth when you come to Quizno's, that is how I feel when I walk in. I don't feel like looking at any grams of any fat, no calorie meter, I only want to assure the sandwich maker to make me the biggest sandwich he/she has ever made in their entire life.

Togo's - the middle man. I know I will get a quality, big, and fresh sandwich whenever I walk into Togo's. Too bad there are not many of them around. I believe with the right marketing, Togo's can monopolize the sandwich market. I love numbers, I remember random numbers, but for some reason Togo's sandwich menu doesn't stick in my brain. I can't remember if its the large #16 or the large #30 that I liked.

By the way, if you are a Tuna fan, Subway by far has the best Tuna sandwich, anywhere, period. not too much mayo and not too dry.